Archive for: July, 2016

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Keeping Mum

Here at Zero Degrees West, we understand the importance and impact that word-of-mouth has on consumers. It is said that consumers are *five times more likely to purchase something with a positive consumer review than through normal advertising tactics. One very successful platform for this is blogging. In the past ten years we have seen…

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Oh So Trendy Digital

Digital guru, Mary Meeker, released her annual (always hotly anticipated!) digital trends report last week. Full of interesting facts and observations, you can read the full report here. On the other hand if you MUCH prefer pretty pictures to words, our lovely design team put together a cheeky infographic with the ZDW highlights. Educational AND fun. What…

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Top 10: Sequels, Prequels and Remakes

We’ve all heard (and perhaps participated in) the complaints – Hollywood has lost its imagination and the confidence to invest in anything that doesn’t come packaged with its own fully-formed fan-base. Sequels, prequels and remakes are ruling the roost with films like Pitch Perfect 2, Furious 7, Mad Max, Minions, Avengers: Age of Ultron, Jurassic…

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