Archive for: July, 2016

Experience the Horror!

“Always make the audience suffer as much as possible” – Alfred Hitchcock With horror as its focus, this blog looks into how the PR team approaches the film landscape at the earliest stages of planning a publicity campaign. Horror film is like that one friend you invite to the family party but your parents don’t…

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Content Is A Conversation

MIPTV2016, Tuesday 5 April: Content is a Conversation (#LouandLiv report from the seminar ‘Brands as Creators: The Future of Online Video Strategy’ hosted by Susan Agliata, Head of YouTube Branded Content Solutions EMEA & Denis Crushell, Vice President, Europe, Tubular Labs (who structure and measure everything that is happening on YouTube to provide insights, recommendations…

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