Archive for: July, 2016

El Diablo, Harley Quinn and Joker.

The rise of character-based movie marketing

Everyone loves a good ensemble cast, don’t they? The 21st century has seen a steady rise in the popularity of shared screen-time for big-name actors – in both blockbuster movies and prime-time TV shows. It’s not that the days of the superstar are numbered – far from it. It’s more that many of the stories…

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Mobile movie-making – wherever next?

It’s no secret that more and more TV shows and movies are being streamed on our mobile devices these days. Bigger screens and better quality on handsets and tablets alike have drastically improved the viewing experience for anyone who’s keeping up with the latest technology. But what does increasingly sophisticated mobile tech mean for movie-making?…

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