Category Archive for: Digital

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VR – Is it still a good choice for brands?

As marketers, it’s our job here at Zero Degrees West to deliver innovative campaign content that can engage, create conversation and ultimately get your product noticed. When it comes to reaching the consumer on a digital level, right now there is nothing more engaging than Virtual Reality, but with it already being at risk of…

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What’s Old is New Again

At Zero Degrees West, it isn’t all red carpets and premiere parties. A lot of what we do comes after the initial hype machine has powered down, and it’s our job to hold the audiences’ attention and let them know the film or TV show is available to take home. In addition to the traditional…

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Tap, Swipe, Repeat: Interactive Content at ZDW

In case you haven’t noticed, brands are putting more and more emphasis on interactive content (particularly social) in place of more traditional media, such as TV or press. Working with our clients, we’re continually exploring new ways of engaging consumers. It seems like new functionality launches almost daily, and it’s our job to stay ahead…

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What We Make of Film Re-makes

Over the last couple of years, there has been a steady increase in the amount of remakes hitting our screens – from cult classics, childhood favourites and big blockbusters, the genres have been as varied as their success. However, love them or hate them, there’s no way of escaping the fact that these remakes are…

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Looking back on 2016, Looking Forward into 2017

As the year draws to a close, we reflect on some of the exciting PR trends that we believe will become popular over the course of 2017! Influencer Marketing Throughout 2016, it came to light that the Internet was not going to shrink in neither size nor use. In fact, the playground seems to get…

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Influencer marketing meets Central Intelligence

A Totally Boss Influencer Project

A couple of weeks ago, ZDW left the comforts of Hollywood for Fullerton, CA to shoot a promotional piece for the Home Entertainment release of Central Intelligence, the hit movie starring Kevin Hart and Dwayne “The Rock” Johnson. If you’re asking “…why Fullerton…?”, don’t worry, so did we. But here’s why: Working alongside Warner Bros.,…

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El Diablo, Harley Quinn and Joker.

The rise of character-based movie marketing

Everyone loves a good ensemble cast, don’t they? The 21st century has seen a steady rise in the popularity of shared screen-time for big-name actors – in both blockbuster movies and prime-time TV shows. It’s not that the days of the superstar are numbered – far from it. It’s more that many of the stories…

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Mobile movie-making – wherever next?

It’s no secret that more and more TV shows and movies are being streamed on our mobile devices these days. Bigger screens and better quality on handsets and tablets alike have drastically improved the viewing experience for anyone who’s keeping up with the latest technology. But what does increasingly sophisticated mobile tech mean for movie-making?…

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Keeping It Snappy!

With social media apps proving to be more and more valuable for businesses, it’s always worth trying to stay ahead in such a rapidly changing area of mobile technology. Perhaps one of the most overlooked apps is Snapchat – a picture messaging tool which is keen to be seen as the antithesis of the more popular social media…

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Social Cinema – Are you part of the experiment?

Could the way we consume films be changing forever? To be honest I doubt it but it’s definitely exciting to see how social platforms continue to develop as marketeers, creatives and brands experiment and evolve the way they utilise them to release content and engage consumers. Last Monday saw the release of Shield 5, the…

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