Category Archive for: Marketing

TPOP

The Power of People

Join us as we launch our latest agency wide initiative. Following on from the success of our 10th anniversary celebrations, the team at Zero Degrees West sat down earlier this year to deliberate on what our next agency initiative should be and one topic seemed to keep popping up… In the era we live in…

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VR – Is it still a good choice for brands?

As marketers, it’s our job here at Zero Degrees West to deliver innovative campaign content that can engage, create conversation and ultimately get your product noticed. When it comes to reaching the consumer on a digital level, right now there is nothing more engaging than Virtual Reality, but with it already being at risk of…

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What’s Old is New Again

At Zero Degrees West, it isn’t all red carpets and premiere parties. A lot of what we do comes after the initial hype machine has powered down, and it’s our job to hold the audiences’ attention and let them know the film or TV show is available to take home. In addition to the traditional…

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PR Blog

Zero Degrees West Unveils New PR Divisions

Following a successful start to 2017, the Zero Degrees West PR team continues to go from strength to strength with account wins such as the London Bridge City Summer Festival and Voneus’ annual campaign about to kick off. In light of this, the PR department has been restructured to incorporate FILM & ENTERTAINMENT, CONSUMER BRANDS…

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Campaigns With Fox

This month, Zero Degrees West got to work on two very exciting campaigns for Twentieth Century Fox Home Entertainment! From dancing Trolls to children with extraordinary powers, this is what we’ve been getting up to… Miss Peregrine’s Home For Peculiar Children Early on in February, the home entertainment for Miss Peregrine’s Home For Peculiar Children landed. Directed by…

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Tap, Swipe, Repeat: Interactive Content at ZDW

In case you haven’t noticed, brands are putting more and more emphasis on interactive content (particularly social) in place of more traditional media, such as TV or press. Working with our clients, we’re continually exploring new ways of engaging consumers. It seems like new functionality launches almost daily, and it’s our job to stay ahead…

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What We Make of Film Re-makes

Over the last couple of years, there has been a steady increase in the amount of remakes hitting our screens – from cult classics, childhood favourites and big blockbusters, the genres have been as varied as their success. However, love them or hate them, there’s no way of escaping the fact that these remakes are…

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Looking back on 2016, Looking Forward into 2017

As the year draws to a close, we reflect on some of the exciting PR trends that we believe will become popular over the course of 2017! Influencer Marketing Throughout 2016, it came to light that the Internet was not going to shrink in neither size nor use. In fact, the playground seems to get…

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Influencer marketing meets Central Intelligence

A Totally Boss Influencer Project

A couple of weeks ago, ZDW left the comforts of Hollywood for Fullerton, CA to shoot a promotional piece for the Home Entertainment release of Central Intelligence, the hit movie starring Kevin Hart and Dwayne “The Rock” Johnson. If you’re asking “…why Fullerton…?”, don’t worry, so did we. But here’s why: Working alongside Warner Bros.,…

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El Diablo, Harley Quinn and Joker.

The rise of character-based movie marketing

Everyone loves a good ensemble cast, don’t they? The 21st century has seen a steady rise in the popularity of shared screen-time for big-name actors – in both blockbuster movies and prime-time TV shows. It’s not that the days of the superstar are numbered – far from it. It’s more that many of the stories…

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