Category Archive for: PR

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VR – Is it still a good choice for brands?

As marketers, it’s our job here at Zero Degrees West to deliver innovative campaign content that can engage, create conversation and ultimately get your product noticed. When it comes to reaching the consumer on a digital level, right now there is nothing more engaging than Virtual Reality, but with it already being at risk of…

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Zero Degrees West Projects Applauded at the BASE Awards

Zero Degrees West is celebrating with Paramount Pictures and Universal Pictures as the agency helps scoop PR Initiative of the Year at the 2017 BASE Awards, held at Tobacco Dock last night.   The accolade was a result of the out-of-this-world campaign the team devised for the home entertainment release of Star Trek Beyond, which…

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A Monster Calls Key Art

Unlikely form of therapy when A Monster Calls

To celebrate the home entertainment release of the emotional masterpiece A Monster Calls, we discovered our second calling in life – as artistes darling! Nestled in Cass Art, a North London art shop, we joined forces with watercolour extraordinaire and Senior Lecturer in Fine Art at Goldsmiths University, Roxy Walsh, to host a bespoke masterclass…

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Fun in the Sun at London Bridge City

Festival season is well and truly underway in the Zero Degrees West office as we prepare to help launch one of London’s most vibrant festivals in the heart of the city, London Bridge City Summer Festival. Embarking on it’s third year, this urban extravaganza offers more culture than you can shake a stick at with…

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2 Cellos

Soaring to New Heights With 2Cellos

This month we had the pleasure of working with Sony Classical on the release of Score, the brand-new album from 2Cellos. Originally from Croatia, cellists Stjepan Hauser and Luka Sulic became a household name when they released their self-titled debut album, which was a medley of popular rock covers and included the likes of Nine Inch…

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PR Blog

Zero Degrees West Unveils New PR Divisions

Following a successful start to 2017, the Zero Degrees West PR team continues to go from strength to strength with account wins such as the London Bridge City Summer Festival and Voneus’ annual campaign about to kick off. In light of this, the PR department has been restructured to incorporate FILM & ENTERTAINMENT, CONSUMER BRANDS…

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Our Journey With The Girl On the Train

After months of hard work at ZDW, we are incredibly excited to share the highlights of our PR Home Entertainment campaign for The Girl On the Train, the film that pulled into the station with a $24.7 million box office opening. Based on the book by Paula Hawkins, it was a thriller we were looking forward to…

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What We Make of Film Re-makes

Over the last couple of years, there has been a steady increase in the amount of remakes hitting our screens – from cult classics, childhood favourites and big blockbusters, the genres have been as varied as their success. However, love them or hate them, there’s no way of escaping the fact that these remakes are…

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Zero Degrees West Appoints PR Associate Director, Launches Comedy and Music Divisions

In January 2017, Zero Degrees West welcomed Kristie Lemon to the family as PR Associate Director. Kristie took the reins from Olivia Gourlay, now in the role of UK Client Services Director, to run the PR department of 11 highly talented publicists. Having spent over 13 years in Entertainment and Brand PR, Kristie has been…

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David Brent: Life On the Road

Does a struggling salesman start turning up on a bicycle? No, he turns up in a newer car – perception, yeah? David Brent Over the past three months, the Zero Degrees West team was lucky enough to support the home entertainment return of one of British comedy’s best loved characters, the cringe-worthy David Brent. David…

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