Category Archive for: Social

TPOP

The Power of People

Join us as we launch our latest agency wide initiative. Following on from the success of our 10th anniversary celebrations, the team at Zero Degrees West sat down earlier this year to deliberate on what our next agency initiative should be and one topic seemed to keep popping up… In the era we live in…

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VR – Is it still a good choice for brands?

As marketers, it’s our job here at Zero Degrees West to deliver innovative campaign content that can engage, create conversation and ultimately get your product noticed. When it comes to reaching the consumer on a digital level, right now there is nothing more engaging than Virtual Reality, but with it already being at risk of…

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Looking back on 2016, Looking Forward into 2017

As the year draws to a close, we reflect on some of the exciting PR trends that we believe will become popular over the course of 2017! Influencer Marketing Throughout 2016, it came to light that the Internet was not going to shrink in neither size nor use. In fact, the playground seems to get…

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Influencer marketing meets Central Intelligence

A Totally Boss Influencer Project

A couple of weeks ago, ZDW left the comforts of Hollywood for Fullerton, CA to shoot a promotional piece for the Home Entertainment release of Central Intelligence, the hit movie starring Kevin Hart and Dwayne “The Rock” Johnson. If you’re asking “…why Fullerton…?”, don’t worry, so did we. But here’s why: Working alongside Warner Bros.,…

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