Category Archive for: Influencer marketing


Looking back on 2016, Looking Forward into 2017

As the year draws to a close, we reflect on some of the exciting PR trends that we believe will become popular over the course of 2017! Influencer Marketing Throughout 2016, it came to light that the Internet was not going to shrink in neither size nor use. In fact, the playground seems to get…

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Influencer marketing meets Central Intelligence

A Totally Boss Influencer Project

A couple of weeks ago, ZDW left the comforts of Hollywood for Fullerton, CA to shoot a promotional piece for the Home Entertainment release of Central Intelligence, the hit movie starring Kevin Hart and Dwayne “The Rock” Johnson. If you’re asking “…why Fullerton…?”, don’t worry, so did we. But here’s why: Working alongside Warner Bros.,…

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