Technology with Style
We love a good bit of telly over at ZDW towers (Tuesday morning GoT spoilers are a minefield) so imagine our joy to be working with TV brand Linsar.
Linsar are an independent British brand whose ethos is to provide innovative, high quality sets at affordable prices with a customer care focus. As they continue to attack the market with the release of their affordable 4k TV’s they decided that a brand launch was in order – cue ZDW.
The technology industry is jam packed with ‘super brands’ that everyone knows and trusts, so our challenge was to create branding that would cut through and stand out but still tell the consumer something about the products.
The brand needed to convey Linsar’s core values – their friendly and approachable customer focus, as well assert their products as innovative and desirable. The team here at ZDW worked intensely with the owners of Linsar and their marketing team to understand the brand as a whole as well as the individual products.
We re-worked their brand tone of voice, created new brand guidelines and a set of creative executions to excite buyers at their biggest trade conference of the year last month, the Euronics Showcase.
The full launch is coming soon but here’s a cheeky peek for you in the meantime…
Lookin’ good, Linsar!!