To launch the home entertainment release of J.J. Abrams’ highly acclaimed psychological thriller 10 Cloverfield Lane, Paramount asked us to devise a PR campaign that would delve into the movie’s chilling storyline and its ability to capture our audiences.
We gained exclusive access to the film’s director, enabling us to secure interview pieces for both Digital Spy and Sci FI Now. Through the promotion of exclusive clips, the movie’s release was highly reviewed by a wide variety of national press.
For our tentpole activation, our team knew that to achieve the best outcome meant giving the press and public an experience they would never forget. The result was a partnership with London escape-game specialists, Escape Rooms to create London’s first ever 10 Cloverfield Lane-themed ‘Escape The Bunker’ experience.
The experiential activity achieved huge reach across print, online, social and broadcast – with the public tickets selling out in a matter of minutes. Coverage included; IGN, Digital Spy, Virgin Radio and Heat Radio. Our print exclusive ran with London’s Evening Standard and also across their online and social channels, reaching 9 million alone and delivering outstanding sales results.