When Pernod Ricard launched a new global brand campaign for Beefeater called ‘Starring London’, they needed an effective brand identity to suit.
The campaign focused on the glamour of film and its prevalence in British culture, and so we pitched with a concept that brought stand-out red carpet character to the brand whilst remaining loyal to its core brand values. The concept “Our London Movie Awards” received a glowing response from the client and was subsequently chosen to represent Beefeater’s marketing programme.
Our team designed a toolkit that could satisfy a 360 global programme across digital and physical marketing points – a comprehensive brand concept that was made to be flexible and cover a multitude of executions. This consisted of a campaign website, both on and off-trade point of sale and even transforming their iconic bottle with a limited edition ‘Starring London’ design.