We were drafted on board by Warner Bros. US to create hype around the Home Entertainment release of their comedy action movie, Central Intelligence, and create digital content that would truly deliver.
Our motion graphics team got to work creating some super slick countdown video content that captured audiences attention, while our creatives devised a YouTube mini-series that harnessed the power of influencers, drawing on the movie’s hilarious plotline and shining main characters.
In just three weeks, our teams in London and LA worked together to conceptualise, script, storyboard, produce, edit and deliver four pieces of long-form video content that featured a host of influencers being put through their paces, and battling it out in a CIA-style shoot-out.
In a matter of days, our Central Intelligence digital content became a huge success, going viral with over 736,000 views and 10,000 likes and bringing the movie to the number one spot in the US DVD charts.