He’s come home. And he’s closer than you think.

For the theatrical release of Universal’s Halloween, we were asked to come up with one stand-out social asset that would use smart interactivity to actively engage audiences on the creepiest night of the year – All Hallow’s Eve.

We delivered a unique, ‘Easter Egg’-style piece that would sustain audience engagement by promising an sinster surprise as they used Instagram filters to find our masked murderer lurking within.

Our asset encouraged memorable interactivity, putting the movie front of mind and ensuring our content infiltrated a much wider social audience without the need for paid targeting.

Universal Pictures


  • Content Creation