More than 20 years after the original, Jumanji: Welcome to the Jungle recruits a star-studded line-up to be the newest players of the thrilling game. Packed with action and laughter for the whole family to enjoy, the jungle adventure was a box office smash. With Sony, our goal was to champion the film’s fun-factor and translate theatrical triumph into home ent. success as a result.
Our campaign spanned radio, OOH, VOD and digital, leaving a trail of enthralled audiences in its wake.
Our radio and VOD spots promoted fun and adventure for the whole family, as we pulled together the most hilarious moments. The VOD spot had an added element of fun, as our animated stampede stole attention, and captivated our family audiences. The animal antics didn’t stop there, as a heard of hippos, rhinos and elephants stormed into our D6, and stopped shoppers in their tracks. Online, we utilised the bold, bright key art and animation to draw attention to the creative, and highlight the critic quotes and star reviews – championing the film’s calibre as a result.