Making more of a statement than a tiny, pink pantsuit

To big up the theatrical release of Little, we worked with Universal to create a suite of fun-fuelled assets that positioned the title as the body-swapping comedy for modern audiences. We approached the campaign with two core aims; getting fans sharing informative content with friends, and driving footfall to cinemas through long-form entertainment pieces.

Snackable assets such as our countdown GIFs and memes parodied popular online content that our comedy-loving, female-skewed audience regularly enjoys. Each asset channelled Little’s unique sense of humour, and promoted engagement through relatable and witty messaging, sure to get fans tagging and sharing.

To deliver a deeper level of engagement and thoroughly entertain audiences, we created bespoke assets featuring the talent – both in, and out of character. Our morphing character cinemagraph and Instagram Story was the real boss of the campaign when it came to pushing Little’s narrative, while our longer ‘Little Tips for Adulting’ video (and 10” Instagram Story cut-downs) allowed star, Marsai Martin, to directly address fans, and dive deeper into the film’s standout comedy moments. Even a boss from hell would give us a raise for this one…

Universal Pictures


  • Digital & Social Strategy
  • Content Creation


  • Digital & Print Advertising
  • Motion Graphics


  • Digital AV Creation