To big up the theatrical release of Little, we worked with Universal Pictures, across both US and International markets, to create a suite of fun-fueled assets that positioned the title as the body-swapping comedy for modern audiences. Our objective was to spark intrigue in our female, comedy-loving fans, so we got to work employing some platform-specific and mobile-optimised content to stop tappers and scrollers in their tracks.
Snackable assets such as our countdown GIFs and memes parodied popular online content that our comedy-loving, female-skewed audience regularly enjoys. Each asset channeled Little’s unique sense of humour, and promoted engagement through relatable and witty messaging, sure to get fans tagging and sharing.
To deliver a deeper level of engagement and thoroughly entertain audiences, we created bespoke assets featuring the talent – both in, and out of character. Our morphing character cinemagraph and Instagram Story was the real boss of the campaign when it came to pushing Little’s narrative, while our longer ‘Little Tips for Adulting’ video (and 10” Instagram Story cut-downs) allowed star, Marsai Martin, to directly address fans, and dive deeper into the film’s standout comedy moments.
Pushing some hilarious body-swapping action, our character transformation animation lived across Facebook and Instagram as an interactive ‘tap-to…’ Story, whilst also capturing attention as a Snapchat ad for fans to use the exclusive Little Lens. Meanwhile, we gave audience’s a taste of the film’s overbearing boss with an interactive Story that dared fans to answer the call from Jordan – capitalising on screen space and delivering fun, targeted creative to a mobile audience. Even a boss from hell would give us a raise for this one…