Sony’s Spider-Man: Into The Spider-Verse ticked all the boxes. Lesser-known characters and witty insider references to appease super fans? Check. A brilliantly written visual feast which snatched an Oscar? Check. Fun-for-the-whole-family action and humour, particularly in the form of an arachnid-pig hybrid called Spider-Ham? Check!
We strategically sought to create three bespoke AV spots to hyper-target various core audience groups; families, fans and film-buffs. And given a source-material with so much to offer, we were able to cherry pick the best action, gags and themes to appeal to each group.
Amplifying the fun factor and Academy award-worthy visuals, we utilised bespoke alphas to deliver memorable CTA messaging, while our graphics championed the titles’ heroic credentials. This lead to a campaign consisting of three unique AV spots each different in tone and style to resonate with each audience group. The TV and digital spots were supported with a range of digital banners, pushing the film’s Oscars success, and the multi-verse of new Spidey characters.