We were brought on board by Sony to get online audiences ravenous for the Home Entertainment release of anti-hero action film, Venom.
Like the film’s possessive symbiote, we knew we needed to get inside our audience’s head for an effective digital campaign. We created YouTube ad sequencing and personalised Ad Elect formats to draw them in closer, while our suite of digital banners, skins and D6s continued to persuade their purchase decision.
Our YouTube sequencing took our audience on a thrill ride delivered over six spots, targeted in sequence and steadily throwing them deeper into the campaign’s story. We quickly grabbed their attention with three 15” character edits before delving deeper into the ‘Good vs Evil’ storyline through three longer pieces that also pushed our call to action, encouraging conversion.
With a striking personalised VO, our YouTube Ad Elect addressed fans by name, before serving them with two 30” pieces of character-themed content to choose from; a ‘Light’ edit for Eddie and ‘Dark’ for Venom, offering an extended look at each side of the complex characters.
The campaign delivered big results seeing the digital and physical release go straight to the top spot in its first week of release. Some tasty results for a flesh-eating extra-terrestrial.