Another day of exclusives and insights
The second day has drawn to a close at CineEurope in Barcelona, so feast your eyes on our biggest takeaways of the day.
Day 2 | Tuesday 18th
Universal’s Family Fun
Our client, Universal Pictures unveiled their stellar slate for the year, kicking off with a host of family fun animations – including sequels to some of their biggest franchises. These adventures include an animated reboot of The Addams Family, a Minions sequel, titled Minions: The Rise of Gru and a mention of The Croods 2.
Universal’s family offerings also included its two DreamWorks collaborations – Trolls: The World Tour, featuring Ozzy Osbourne and Kelly Clarkson amongst the returning cast, and Abominable, the tale of one Yeti’s return home with the help of three teens.
Universal also hosted screenings of Yesterday, which premiered in the UK yesterday, and distinctly less family-friendly, R-rated comedy, Good Boys – two titles that we’ve been thrilled to include in our roster of theatrical work.
Other notable mentions go to Paul Feig’s festive romance, Last Christmas, Fast & Furious spin-off Hobbs & Shaw and a BTS look at the star-studded Cats.
STX is Back
STX returned to CineEurope for their second ever appearance, bringing a range of thrilling titles with them. This included exclusive trailers for horror films Brahms: The Boy 2 and Countdown.
Less terrifying, but equally exciting, attendees were treated to first looks at Hustlers – a JLo led story about savvy strip club employees turning the tables on their Wall Street clients – and My Spy, the Dave Bautista-starring action comedy about a CIA operative surveilling the family of a precocious 9-year-old girl.
STX also gave shoutouts to their 2020/2021 releases, I Care A Lot, The Friend, The Marsh King’s Daughter, Greenland – starring Gerard Butler, Horizon Line and Violence of Action – starring Chris Pine.
Go Go Go!
Digital cinema tech supplier, GDC Technology has teamed up with Malaysia’s Golden Screen Cinemas to launch GoGoCinema – with the company comparing the app to the Netflix of cinema.
Rolling out at several flagship cinemas in Malaysia, the on-demand platform uses crowdsourcing to fill theatres. Film-fans will use the free app to search for titles they want to see – with recommendations made based on genres, similar to streaming platforms. Once users have picked their flick, they can purchase tickets for any date or time, all within the app.
Be sure to check back tomorrow for more from CineEurope.
