Having pitched to the Universal Pictures Theatrical team, it wasn’t long before we were tasked with our mission: delivering the message that 1917 is a visceral experience that represents the very best of modern cinema.
With sights set on awards season, and opportunities to broaden the audience ranks beyond WW1 enthusiasts, we set about our campaign. Putting our AV arsenal into effect, we created gripping social videos that plunged viewers into the heart of the action.
Our assets included quick-cut glimpses into a few harrowing seconds in the life of our heroes, a sights and sounds edit that embodied the film’s immersive sound design, and our first-person view video which transported fans into the trenches. Each of these cuts aimed to recruit wider audiences – be it from the gamer-sphere, or those looking for a truly immersive cinematic experience.
Meanwhile, Universal set their targets on awards season, so we championed the film’s prestige through choice accolades and gripping copy. Our videos also sought to highlight the craftsmanship of the filmmakers, showcasing the standout cinematography and continuous take style.
And it looks like our battle tactics payed off, with 1917 not only storming the box office and reaching the global #1 spot, but also the awards lists – taking home Golden Globes for Best Drama and Best Director for Sam Mendes, as well as Best Cinematography, Best Visual Effects and Best Sound Mixing at the Academy Awards. Our duty here is done.