When Universal Pictures asked us to create a series of assets for their theatrical release, A Dog’s Journey, it really got our tails wagging.
Challenged with producing bespoke content that sits outside of the standard suite of assets, our core aim was to resonate with an animal-loving audience through engagement-boosting creative.
If there’s one thing we know about doggy people, it’s that they love to engage with their canine companions. With this in mind, we set about creating a series of interactive Instagram Stories that put the platform’s native functionality to use. This not only promoted engagement that felt organic to audiences, but our series of gamified Instagram Stories also allowed viewers to interact with Bailey – discovering more about the dog with so many lifetimes, and the title’s heart-warming themes.
In addition, we ensured pet-lovers were lured to cinemas by showcasing all the adorable pooches from the movie through a key art Carousel, getting crowds swooning as they swiped.
Building excitement through Universal Pictures Theatrical’s digital display offering, we made our fluffy stars stand out across sites like Pandora and Fandango with multimedia skins, super cute hero imagery and close-up banners of big-eyed Bailey, ultimately positioning the theatrical campaign as truly irresistible.
