The theatrical release of Edgar Wright’s Baby Driver wowed audiences, receiving five star reviews across the board. Sony was keen to continue the hype for the Home Entertainment release, serving a variety of ad delivery points including Digital, Social, Radio, VOD and OOH.
To engage our audience, we spoke to them directly using enticing, location-specific copy and attention-grabbing visuals. From breakout social videos to bus stop Digital 6 Sheets, our team created a suit of assets that epitomised the ultra-cool nature of the movie and championed its stellar cast. Through stylish edits, original sound design and slick animation, we ensured audiences were taken on an exhilarating ride and our client received first-class results.