We know that Bad Boys are for life, and it gave us great pleasure to get back on the beat with Sony Pictures to celebrate the release of Bad Boys For Life.
Packed with blistering action, we followed one of the most iconic movie cop duos of all time (played by Will Smith and Martin Lawrence) as they got back together for one last ride.
To promote the film, we crafted bespoke talent scripts that were designed to match the tone of the stars’s brilliant banter. From ‘Swipe Up’-style ticketing pieces to holiday mash ups, we earned our badges with this campaign! Case closed.