Celebrating an exciting partnership with new global client Netflix, we hit the ground running to market their suburban French-language sibling story, Banlieusards (Street Flow). Working from the feature and set-stills, we were tasked to create a comprehensive suite of digital platform creative to target Netflix subscribers on TV, desktop and mobile.
We developed 15 different static creative routes exploring a variety of themes, from systemic injustice to complex sibling relationships, using carefully curated design styles to ensure as much variety and streamer-appeal as possible.
Each design was then rolled out into various formats for multiple devices, culminating in over 50 pieces of digital artwork that would be seen by millions of Netflix users.
One of our creatives was so well received by the client that it was selected to become the title’s official key art, meaning it fronted Netflix’s world-wide marketing, not only across digital but across OOH and print too – culminating in a stand-out campaign that cemented an exciting new venture into streaming media content.