Our summer ODEON campaign was born out of an unmissable season of film on the horizon. ODEON wanted a campaign to showcase the sheer volume of blockbusters hitting screens, and their line-up of legendary offers – driving footfall, amplifying ticket sales, and encouraging repeat visits as a result.
We strategised, conceptualised and created our Calling All Heroes campaign, which had 2 key objectives; to resonate with teenagers by celebrating their fanatical dedication to blockbusters and franchises, and to drive family ticket sales – urging them to assemble their ‘squad’ for an epic cinema outing.
Across radio, OOH, in-cinema, staff initiatives, social and digital, our copy and creative sparked anticipation around the titles with a heroic tone of voice, and the call to unite fans.
Print and digital creative was designed to be interchangeable between titles, framing the highly anticipated blockbusters’ key art and maximising the endurance of one single asset.
Lastly, radio and pre-show cinema adverts brought the titles to life with the most epic clips and sound bits, setting ODEON up for a summer of heroic success.