The iconic duo, Dwayne Johnson and Kevin Hart, are back together, but this time in four-legged form, for Warner Bros. animated epic, DC League of Super-Pets. Their canine characters team up with other gifted creatures to face off against power-mad guinea pig, Lulu.
To continue its theatrical heroics, our home ent campaign aimed to highlight the beloved pair, as well as the rest of the voice talent roster, its comedy chops, and the unique premise of imagining the Justice League’s pet counterparts.
Across socials, we did this by playing up to pet ownership tropes and animal quirks, with fresh TikTok content that parodied popular trends, but with our own hounds. Tapping into the movie’s humour and meta moments, we created other parody content, such as our stylised Justice League member poster cinemagraphs, our Tailwaggers adoption stories video, and an informative Animal (Daily) Planet carousel.
Our content kept the film’s wit, warmth and furry fun as the main focus, all to ensure a social campaign that packed a Solar Paw Punch.