We sure cleaned up with this one…

In our second Turkish title from Netflix, we were introduced to Fatma: a cleaning lady looking to uncover her missing husband. But, after unexpectedly killing someone, Fatma’s string of murders must continue for her own survival. 

 

We sought to put this antihero into the limelight, tapping into a wider cultural narrative, of overlooked women becoming visible – despite being for the wrong reasons. Our product art utilises the most gripping stills of Fatma, rightfully positioning her as a multi-faceted character in this female-led, psychological drama.

Client
Netflix
Region
International
Services

Design

  • Digital Advertising