When Paramount Pictures’ Digital Theatrical team approached us with a mission, we got to work with some killer creative to promote the release of Gemini Man.
Tasked with creating two spots to support the wider theatrical campaign, we set about engaging audiences on Snapchat and Instagram. Whilst championing the ‘self vs. self’ rivalry, both of our assets were optimised for mobile with design and editing tailored to the vertical format.
Our ‘Eye-dentical’ ad used a dramatic, zooming visual hook to showcase the two protagonists, targeting our Will Smith fans, while our ‘Fighting Talk’ spot delivered dynamic dialogue, creating high impact amongst our sci-fi loving audiences – even with their sound off.
While two identical assassins are sure to make for an intense showdown, it was our standout creative that really packed a punch.