Amazon Studios’ Get Duked! is a madcap adventure of ‘shrooms, beats and rabbits that we were excited to get our teeth into.
The wildly outrageous satire was met with a great reception at South by Southwest, Vancouver and Edinburgh film festivals, so we were tasked with launching this comedy thriller on Amazon Prime.
The hunt was on! We put the thrill of the chase font and centre, using the film’s best dark humour, brilliant social satire, and key thriller elements to drive home the high-concept narrative with stylised creative, mirroring the tone of the film.
We cut tongue-in-cheek character videos to the beat, while showcasing the most engaging and hilarious clips from the movie. We flooded social feeds with a suite of short, trippy, paid and organic content to tease the movie’s hip-hop induced adventure story, using hypnotic animations and bold messages to bring the audience along for the ride.