What better way to clear the cobwebs than by navigating the Highlands of Scotland to try and earn your Duke of Edinburgh Award with three mischievous characters. Amazon Studios’ Get Duked! is a madcap adventure of ‘shrooms, beats and rabbits that we were excited to get our teeth into.
A wildly outrageous satire with Dean (Rian Gordon), Duncan (Lewis Gribben) and MixHop superstar DJ Beatroot (Viraj Juneja) causing havoc, with Eddie Izzard’s ‘The Duke’ in hot pursuit.
After a great reception at South by Southwest, Vancouver and Edinburgh film festivals we were tasked with launching this comedy thriller on Amazon Prime.
The hunt was on…! We put the thrill of the chase font and centre using the film’s best dark humour, brilliant social satire, and key thriller elements to drive home the high-concept narrative with stylized creative, mirroring the tone of the film.
We cut to the beat some tongue-in-cheek character videos showcasing the most engaging and hilarious clips from the movie; and flooded social feeds with a suite of short, trippy, paid and organic content to tease the movie’s hip-hop induced adventure story, using hypnotic animations and bold messages to bring the audience along for the ride.