…And sometimes, it’s truly good creative. We’ve been in a pretty long-term relationship with this title, having been involved during its time with Universal. Eventually, Good On Paper shacked up with Netflix, but ZDW were still in the picture.
From producing title concepts for the once unnamed script, to creating taglines, we were involved with copy from the get-go. Our design team wanted in on the action too, and our key art concepts quickly got serious, resulting in an OOH campaign, and character-centric Giphy stickers for Instagram.
While some things end in tears, our work on this rom-com lives happily ever after.