For the theatrical release of Universal’s Halloween, we were asked to come up with one stand-out social asset that would use smart interactivity to actively engage audiences on the creepiest night of the year – All Hallow’s Eve.
We delivered a unique, ‘Easter Egg’-style piece that would sustain audience engagement by promising a sinister surprise as they used Instagram filters to find our masked murderer lurking within.
Our asset encouraged memorable interactivity, putting the movie front of mind and ensuring our content infiltrated a much wider social audience without the need for paid targeting.
