After very successful previous Christmas sales campaigns, we continue to work with the historic entertainment brand, hmv, creating their Christmas branding and producing content that satisfies their in-store, TV and online sales objectives.
Each Christmas, the challenge is to create a brand look and feel that utilises the existing Christmas Nipper animation and give him a yearly refresh. Our design team create an original yearly festive concept which is rolled out across various mediums, becoming the signature visual throughout the entire campaign.
Our eye-catching out-of-home, in-store and social assets enable hmv to drive traffic directly to their online marketplace as well as increase footfall in each of their 130 high-street stores, successfully taking ownership of a saturated gifting market.
