We’ve been working alongside Sony Music to bring the tunes, and get families dancing at home to L.O.L. Surprise! As the leading toy brand, currently outslaying the likes of Barbie and racking up 1.5bn content views, L.O.L. Surprise!’s music outing deserved larger-than-life social assets.
Bringing interactivity to Stories, we created a turn and tap sing-along that showed families the world through their shades – inspired by L.O.L. Surprise!’s lead track. In feed, families were given the lowdown on how to create the perfect home disco.
Think we’re ready to shake it out after all that content creation… Alexa, play L.O.L. Surprise!