Ma tells the story of a lonely middle-aged lady who allows a group of high-schoolers to hang out in her basement, but the kids soon discover that a hangover is the least of their worries.
Having delivered stand-out Instagram Story creative for Little, A Dog’s Journey and Yesterday, Universal Pictures hit us up to party yet again, and partner with horror heavyweights, Blumhouse.
We created two Instagram Stories, both of which drove engagement through their interactivity and innovative use of the platform, providing our thrill-seeking audiences with two distinct experiences. In our ‘Ma Unleashed’ Story, fans could live (and kill) vicariously as Ma, whilst our ‘Let’s Party’ Story gave audiences the chance to play as the teens and escape her terror.
With Forbes championing Octavia Spencer’s box office pull and declaring Ma’s success in the face of blockbuster competition, we definitely had something to celebrate – although, we sure as hell won’t be drinking at Ma’s…