Strategy driven social that really brings home the bacon

With Peppa Pig World of Play opening its doors for the first time in Dallas Fort Worth, Merlin wanted to use social to ensure that a steady flow of visitors came trotting in. Our aim was to create a solid strategic foundation that would see Merlin through from opening, to preview and beyond.

Using insight and deep-dive research, we pinpointed key aims for our assets to hit, while our three-pillars steered the campaign narrative with core aims at the centre of each stage:

  1. Raise awareness & spark excitement
  2. Build anticipation & drive demand
  3. Inspire action & sustain demand

We’ve created a bank of assets to capitilise on key dates and mindshares to resonate with our millennial parent audience, whilst staying within the world of Peppa Pig – something that our research showed performed well amongst our audience. Other assets focus on the attraction’s fun-factor, and even includ interactive elements for parents and their kids to enjoy together – hamming up the power of children’s happiness being the main driving factor in parents’ buying decisions.

As our work with Merlin continues throughout the year, the assets here are just a taste of our ongoing campaign for Peppa Pig World of Play. Be sure to check back soon for more of our oinktastic social content.



  • Digital & Social Strategy
  • Content Creation
  • Campaign Management


  • Digital & Print Advertising