More than a century after Flopsy, Mopsy, Cottontail and Peter were first brought to life, one of the most beloved children’s stories of all time has been reimagined on the big screen. Sony’s adaptation of the Beatrix Potter classic had star power, family thrills and brilliant animation to boot. Our goal was to showcase the fresh take on the iconic tale, and champion the release’s bonus features – translating its outstanding box office performance into home ent. success as a result.
Our creative hopped across OOH, print, social and digital, channelling the film’s family fun factor, and positioning it as the best adventure of the summer. By utilising Sony’s suite of Peter Rabbit alphas, we delivered bespoke creative that was perfectly optimized for each medium – such as our mischievously fun breakout videos that disrupted social newsfeeds, and D6s that stole attention with wall-breaking rabbit action.
The title broke into the top of the DVD and Blu-ray charts easier than Peter breaking into McGregor’s garden, taking the number one spot, and selling 145,000 units within the first three days of release – outselling the Top 40 combined. How’s that for a hare-raising result?