Radioactive tells the true story of the scientific and romantic passions of famous scientists Pierre and Marie Curie, and their discoveries throughout the 20th Century. A stellar cast stars in this beautifully shot movie from Amazon Studios.
The first woman to win a Nobel Prize, Marie Curie (Rosamund Pike) put her health on the line to turn her dream into a reality and save millions of lives through her breakthrough research on radioactivity. Our creative work to promote the film is a fitting tribute to this trailblazer.
Promoting the direct-to-platform Amazon Prime release of Radioactive via Facebook and Instagram, we focussed on the movie’s storyline celebrating female achievement and empowerment with our narrative-driven creative executions.
Incorporating the vibrant colours used throughout the movie, we created a dynamic split format AV & Motion suite to demonstrate the recurring theme of ‘cause and effect’; juxtaposing clips centred around the cause – her magnificent breakthrough discovery – and the effects – the life changing capabilities this pioneering scientist made possible.