We partnered with Warner Brothers to create content for the home entertainment release of Sherlock Holmes and Sherlock Holmes: A Game of Shadows in all their 4K splendor.
Starring Robert Downey Jr as Holmes, and Jude Law as Dr. Watson, these action-packed films, directed by Guy Ritchie, follow the renowned detectives as they engage in a battle of wits and brawn with a nemesis who is carrying out a string of seemingly random crimes across Europe.
Playing on the franchise’s 19th Century setting, we created an announce video using treated footage to fast-forward film technology development over 100 years, and bring Sherlock Holmes instantly into crisp, modern 4K.
Highlighting the feature of Sherlock’s analytical narration through both films, our punchy Instagram Carousels encouraged fans to follow Sherlock’s moves as we broke down Guy Ritchie’s iconic slow-motion fight scenes panel-by-panel.
The game was afoot as we created a series of hilarious snackable videos featuring Sherlock’s ‘Dos & Don’ts of Detective Work’, showcasing the rare, yet entertaining, moments where his methods go awry.
A more than elementary approach which demonstrated how these visually dynamic movies are brought to life in 4K!