We worked with Sony to produce a multi-faceted campaign for their tent-pole title, Spider-Man Homecoming.
Sony were after a campaign that would dial up the fan-boy, fun elements of the movie and, with the need to cover five different ad mediums consisting of 16 different consumer platforms, we knew our creative needed to stand-out but still be flexible to satisfy all outputs and speak to their respective audiences.
Using a range of digital alphas, we created a truly engaging visual that not only championed the movie’s main character but brought another dimension to the creative. By using location and time specific copy, our campaign spoke directly to the audience, building a memorable connection that resonated with fans and successfully driving sales.
