At Theatrical release, The Revenant ensured a clean sweep at the Oscars and sky-high box office figures. Our challenge was to ensure that we transferred the surrounding excitement into tangible Home Entertainment results.
We adapted the US television creative for a British audience, and trafficked to all major channels. Alongside the TV campaign, our design team created a number of striking press advertisements in national publications, with a focus on Father’s Day gifting and weekend messaging. The integrated campaign resulted in fantastic physical and digital sales figures.