…Because we do. We joined forces with Sony to spread the miracle – or so it seems – of Alice, as told in their horror flick, The Unholy.
Disgraced journalist, Gerry Fenn, is hoping to revive his career when he discovers Alice – a deaf girl who is miraculously given the ability to hear, speak and heal the sick, after a vision. Word spreads quick, and social media fans the flames of curiosity.
We wanted to do the same, and spark intrigue in the unnerving title. With quick-cuts and choice critic quotes, our social spots dared audiences to believe in the cult of Alice.