We hopped on the tour bus to team up with Universal Pictures, creating some hip-hop lovin’, pop rockin’, musically magic content for Trolls World Tour along the way.
With Trolls World Tour, Universal Pictures emerged as a bold trailblazer by ditching the traditional window and going straight to digital the same day as the theatrical release. This daring strategy is something the industry had been toying with for years, but a stuck-inside, quarantined audience made the concept more tangible than ever. Thus, raising the curtain on Trolls World Tour, with Zero Degrees West backstage jamming out a variety of attention-grabbing Snapchat and TikTok content to support the epic show.
Our suite of ads spoke directly to ‘stay at home’ messaging while celebrating this vibrant bunch of characters, their psychedelic landscapes, and their party pumping playlists. From ‘Hammertime’ to ‘Kenny G’, the siren songs of our quarantine creative encouraged families and fans to escape boredom by taking a tune-filled trip on the Trolls World Tour.
The industry had been watching to see how Universal Pictures’ bold gambit would play out, but the strategy paid off for our fuzzy-haired friends. Queen Poppy not only managed to unify all Trollkind in musical harmony, she also ruled the digital landscape by claiming the biggest digital release of all time.
You can’t stop THAT feeling – and you can’t touch our content either. Check out a symphony of samples below, and see why we’re so proud to have worked alongside our client during this unprecedented and record-breaking campaign!