With memes being one of social media’s most sharable types of content, Universal Pictures wanted to capitalise on their entertainment value to create awareness of their latest fur-filled animation, The Secret Life of Pets 2.
Our Creative and AV teams worked together to amplify the film’s most popular characters, tying their infectious humour into relatable moments our audience would instantly engage with. We carefully curated a selection of memes that could be easily localised, enabling Universal Pictures to generate the same positive reaction across a variety of territories and making our furry friends the talk of the town on social.