Introducing an icon to a younger generation of listeners

Sony Music asked us to create social assets to promote the re-release of George Michael’s Older album and the new vinyl box set. 

 The challenge? To target a new audience and bring in a younger demographic to discover more of his music. So, we took to Instagram, TikTok and even got creative on Spotify to maximise exposure to the target audience. Across all of our assets we ensured to capture the essence of his music, personality to continue his iconic legacy to a new generation of music lovers.

Sony Music


  • Digital & Social Strategy
  • Content Creation
  • Campaign Management


  • Digital Advertising
  • Motion Graphics
  • Point-Of-Sale


  • Digital AV Creation