To target Christmas audiences, ODEON cinemas asked us to come up with a concept that would drive awareness of everything they had to offer over the Christmas period, while also positioning their Limitless membership and gift-cards as the perfect festive present.
Our creative needed to cover a range of executions including OOH, Cinema and Social, overshadowing competitors and driving footfall into their 122 locations across the UK and Ireland.
Playing on the theme of ‘Christmas wrapped up’, our creative showcased the range of ODEON titles available with our gift card visuals and messaging standing front and centre. The creative was then brought to life in AV through magical graphics and an enticing voiceover ensuring the ODEON brand made an impact throughout the festive season.
