Our memories working with Warner Bros. go way back, and we continued working alongside them to create this mesmerising social campaign for their mind-bending movie, Reminiscence.
From writer and director Lisa Joy, and producer Jonathan Nolan, Reminiscence tells the story of Nick Bannister (Hugh Jackman) and Watts’ (Thandiwe Newton) business as private investigators of the mind, and how one client, Mae (Rebecca Ferguson) really gets into Nick’s head.
Working closely with the filmmakers, our campaign captured the themes of romance, mystery, action and the dystopian future, teasing audiences to take the plunge into the minds and memories of these characters, with our memory file carousel.
In homage to the film’s past vs. present nature, our countdowns warped time, while our Stories lead viewers deeper into the mystery of Mae. We also cranked up the action, celebrating the carefully choreographed and crafted fight sequences – all resulting in an unforgettable campaign that packs a punch.