Just like the stars of the film, a vivid imagination is exactly what Paramount Home Media Distribution were after for their social community management and content campaign and we were more than happy to deliver. We worked with the client to generate and manage a 16-week-long social campaign that created awareness of the upcoming digital, DVD and Blu-ray release, positioning it as the perfect summer adventure for families everywhere.
Managing all of the film’s social pages including Facebook, Instagram & Twitter, covering strategy, copywriting, content creation and community management, we created a suite of content that would push the heart-felt fun of the movie, celebrate the hilarious cast and effortlessly become part of the social conversation.
To generate optimum reach, our posting targeted our fans when they were at their most engaged on social, using inclusive and energising copy to get them on board and sell June’s heart-warming story as well as creating relevance by tying our content into trending hashtags and notable social conversation.
We knew dynamic video and enchanting graphics would work best to capture our time poor parents’ attention, making sure to highlight the madcap adventure that their kids would love.
Our campaign dreamed big…and delivered bigger, enchanting social audiences and setting the release up to become the home entertainment success of the summer.