To promote the perfect film night for families, Disney turned to us to help sprinkle a little sparkle over their Christmas campaign, encouraging families to sit back, relax and let Disney bring the magic to them during the festive season.
The challenge was to develop a tagline and brand creative that targeted families, encompassing both the spirit of Disney and Christmas. Educating audiences throughout the UK and Europe on Disney’s digital downloads, we wanted to encourage them to expand their Disney collection and host cosy family movie nights that all the kids (and parents!) would love.
Our Instant Sparkle campaign did just that. Filled with all things glitter and gold, our tagline and creative housed the latest titles and classics available for download, showing families the simple steps it took to access these titles in their homes. To ensure that no one missed out on their share of the magic our campaign was then developed for both digital and OOH, as it made its way onto hand warmers and bin wraps around the country, before adapting it into ads for both radio and video on demand.
Disney’s faith and trust allowed us to spread some Zero Degrees West pixie dust and bring families together over Christmas.