To promote the perfect film night for families, Disney turned to us to help sprinkle a little sparkle over their Christmas campaign, encouraging families to sit back, relax and let Disney bring the magic to them during the festive season.
We developed a tagline and brand creative that targeted families by encompassing both the spirit of Disney, and Christmas. Educating audiences throughout the UK and Europe on Disney’s digital downloads, we wanted to encourage them to expand their Disney collection, and host cosy family movie nights.
Our Instant Sparkle campaign did just that. Filled with all things glitter and gold, our tagline and creative housed the latest titles and classics available for download, showing families the simple steps it took to access these titles in their homes. To ensure that no one missed out on their share of the magic, our campaign was then developed for both digital and OOH, as it made its way onto hand warmers and bin wraps around the country, as well as radio and VOD spots.
Just a little Disney and ZDW pixie dust to bring families together over Christmas.