When it comes to top notch scripting for A-list talent, Sony Pictures knows Zero Degrees West is the best player in the game. That’s why they selected us to power up their talent campaign for Jumanji: The Next Level.
Our strategic mission was to use tactical plays to encourage engagement, increase awareness and ultimately drive ticket sales for opening weekend.
Seems like the settings must be set on “hard” – right? Well, you better check the leaderboard – because our team just logged a new high score.
Here’s just one of our strategic special moves: Jumanji’s TikTok challenge. We enlisted pop superstar Nick Jonas to drop some big news – he’s launching his own platform, called “NickTok”. While fans will surely rush to their phones to find this hot new app – they can hit pause now – it’s just a little jungle joke. What’s not a joke is that the real Jumanji TikTok challenge received over 1.4B views globally.
Having the ability to play as mega stars Dwayne Johnson, Jack Black, and Karen Gillan was like having a cheat code. These talented actors performed our prose with flying colours, as you can see from our video promoting the IMDB Live stream. This is an all-star squad, if there ever was one.
The film went on to place #1 at the box office, scoring an impressive $59.3 million on opening weekend, so it seems our strategy delivered the goods. For now, it’s game over, but something tells us we might be back for Round 3…