After our award-winning campaign with Ward Thomas, we continued our work alongside the team at Sony Music throughout 2019, celebrating their biggest artists at key moments and milestones throughout the year. This included:
- Christina Aguilera – getting fans amped for her first UK show in 13 years.
- Paloma Faith – championing a decade of hits.
- Arcade Fire – whose album, Funeral, turned 15, prompting a special re-release of the Rebellion music video.
- Kings Of Leon – marking 15 years since the release of their album, Aha Shake Heartbreak.
We produced paid video assets for both Stories and in-feed, with a thumb-stopping, signature graphic style attributed to each artist. This allowed us to call out track titles, awards & accolades, and CTA messaging to ensure that even sound-off viewers were in the know.
Each snackable video was sound-tracked with the artist’s iconic catalogue or single standout tune, leaving fans with a reignited interest in their favourite artists. Our assets also targeted new listeners by introducing them to an untapped source of tunes, expanding the fanbase to prompt even more streams as a result. Now that’s music to our ears.