To promote the release of their BFFs-meets-badass-bosses comedy, Like A Boss, Paramount approached us to create digital content that used contextuality to really resonate with audiences.
With the opportunity to flex our comedy chops, we set about creating strategically conceptualised assets that put fans’ whereabouts at the forefront, while also utilising bespoke talent day footage featuring stars, Tiffany Haddish and Rose Byrne.
Our paid bumpers spoke directly to our make-up and beauty-loving audiences on YouTube, using their viewing habits to grab attention with hyper-targeted messaging, and showcase the film’s irreverent comedy, best friend themes and cut-throat beauty industry narrative.
While Mia & Mel may know their way around mascara and blushers, we know a thing or two about messaging and bumpers. How’s that for bossing it?